About

Not so long ago, a personal shopper was solely the preserve of the rich and famous. Now, many more millions of us can access our own personal shopper for advice and guidance. Personal shoppers are often employed by department stores and boutiques, although some are freelance or work exclusively online.

Most personal shoppers focus on clothes, but there are a growing number of personal shoppers offering expertise in furniture, home decor, and technology.

Some personal shoppers charge clients directly on a fee or percentage basis, while others will be employed by a brand or store with no charge to shoppers.