About

Sometimes thought of as the CEO of a product, product managers are responsible for guiding the success of a product and leading the cross-functional team that is responsible for creating and improving it.

They're responsible for defining the why, when, and what of the product that the team builds.

The role of a product manager varies hugely by company and industry: products can be physical or virtual; services or experiences; for businesses or consumers. The goals, culture, and structure of a company can also inform a product manager's role and objectives.