Globalization is a reality for many businesses, both small and large. To compete and succeed, companies need to think about how they can serve customers across multiple languages and cultures through localization: the modification of product design, messaging, packaging and marketing functions to suit local markets. Localization can take the form of translation - usually product-related materials such as labels, manuals, or website - and/or interpretation - explaining what a person is saying to someone who doesn't understand the language.